Apple fires iPhone X engineer after daughter’s hands-on video goes viral – The Verge

Source: Apple fires iPhone X engineer after daughter’s hands-on video goes viral – The Verge

Apple has a very strict policy on video.  You don’t do it on the Apple campus.  As you can imagine, leaks can cost a company like Apple millions in revenue, or at the very least, a deluge of commentary on various tech sites which add up to hours of conversations with media outlets that they would rather not have until a product is released.  It appears one Apple employee had a run in with this policy recently.  His daughter visited the campus and shared a hands on video of the iPhone X that went viral, supposedly unexpectedly.  This infraction of the no video policy ended up in the termination of her dad.

When I first read this, my first thought was that this action was a little harsh, but the fact remains, this was a policy which is known to all Apple employees.  You have to expect that breaches of protocol will end up in dismissals.  What we may never know is whether or not the dad knew about this video or if he was supportive of her social sharing of the device.  She also ended up sharing additional information as there were some screens showing yet to be released Apple mobile software, or apps.  This, of course, will have repercussions beyond this one dismissal.