Cutting the chord…Why are people doing it?

For the last few years more and more Americans have been cutting the cord.

Source: eMarketer Lowers US TV Ad Spend Estimate Cord Cutting Accelerates

 

What cord you ask, well it’s the cord to their cable providers. According to eMarketer, a leading research firm out of New York, by the end of 2017, 22.2 million Americans will be cord cutters. That number is up 33% from 2016’s total of 16.7 million. eMarketer also stated that at the end of 2017 “Cord-Nevers”, those who have never had cable, will grow to 34.4 million. That is up 5.8% from 2016. Their research predicted that by 2021, Traditional Pay TV customers will drop 10% from 196.3 million in 2016 to 181.7 million.

eMarketer gives several reasons for the acceleration of cord cutting.  They range from traditional tv providers developing streaming platforms to the reasonably priced live tv channels being streamed over the internet by Hulu and YouTube.  Throw in stand alone subscriptions for cable channels like HBO and ESPN and anyone can see why so many people are cutting the cord.  No longer are you required to pay the exorbitant amount for the cookie cutter cable plans to the traditional cable providers.  Now, to some extent, you can have it your way.  The steaming platforms offered by the traditional cable providers offer several different plans that increase in price with the more channels that are offered.  Playstation VUE has joined this group with their own tiered set of channel plans.  Hulu with live tv is still in its Beta version, but it offers alot of the same options as Dish, Directtv, and Playstation VUE.  Each platform offers something a little different so when choosing who to cut the cord with, you need to do your homework and choose wisely.  The good thing is that all of aforementioned services offer some type of trial period, and all are no contract and cancel at any time.  


In the end what really has accelerated the cord cutting experience is MONEY.  Surprise, Surprise.  All of the subscriptions are cheaper than their traditional cable counter parts.  Add to that, there are no monthly equipment rental fees added to your bill.  You buy which ever streaming device that is supported by the company you choose to stream with and that’s it. I use both the Fire TV Stick with Alexa Voice Remote | Streaming Media Player and the Roku Express – HD Streaming Player with Playstation VUE, and I’m saving $30-$35 a month.  I don’t know about you, but I can use the extra $360-$420 a year.

[Guest post by Randy Jackson]

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